Raising money is never easy, but a strong starting point helps as the initial conversations around your financing needs will go a long way in determining the effectiveness of your fundraising efforts. To help get off on the right foot, you need a financing narrative: A succinct presentation of the key facts potential funders and investors will want to know quickly.
The narrative covers such elements as:
Your clear grasp of these concepts and others will help you streamline your pitch on what’s important to this focused audience.
The session will follow a workshop format: I'll explain the eight elements of a financing narrative, take questions and then turn you loose on a worksheet (posted here) that covers the eight elements. Toward the end of the session, I'll ask for a couple of volunteers to share their narrative.
