Techstars Startup Week & Artup Week Fort Collins 2019

- Penduluming between total overwhelm and paralysis?
- Not quite sure who your current or future customer is or should be?
- Need help applying the data you already have?

Research shows that a lack of customer understanding is the #1 cause of startup failure and a major contributor to startup waste. And for nearly a century, startups have been left to fend for themselves. But just as the modern day smartphone began as a stodgy computer only accessible to the elite, market research - once only afforded by the billion-dollar giants - is finally now available and packaged just for startups and small businesses.

Come learn what customer insights and research actually is and why it's an absolute must-have in your startup's success. Learn how to spot when a problem is actually a symptom of a great customer understanding issue. We'll talk about how to conduct great research yourself when scrappy is the name of the game and when you should consider outsourcing. And finally, we'll have time at the end to answer your questions.

Don't miss out on this game-changing session!